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  • American Whiskey Magazine

    The old fashioned’s new groove

    Apr 05, 2022 4 minutes
    WRITTEN BY MAGGIE KIMBERL

    According to the Distilled Spirits Council of the United States (DISCUS), sales of ready-to-drink (RTD) cocktails grew 42.3 per cent by revenue and 55.9 per cent by volume between 2020-2021. This uptick was already happening pre-Covid, but massive shutdowns undoubtedly contributed to this growth.

    When it comes to whiskey-based RTDs there are a lot of fizzy cans, but bottled traditional whiskey cocktails are also on the rise. One of the most common bottled whiskey cocktails is the Old Fashioned, likely because it’s the easiest to produce well.

    Many distilleries start with a bottled Old Fashioned when they decide to

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