Can it be?

RTDs, or ready-to-drink cocktails, are taking the market by storm. Gone are the days of dressed-up malt liquor. Quality cocktails in a convenient form have gone from the novel 2015 release of the Jefferson’s Bourbon Barrel Aged Manhattan to a product so ubiquitous that stores are having to designate new aisles for them.

“The availability of good-quality spirits at an affordable price has increased significantly,” says Neal Cohen, co-founder and chief marketing officer at Tip Top Proper Cocktails. “With the whiskey boom 10 to 15 years ago, and the surge in spirits overall, there’s a surplus of great ingredients out there that allow for better canned cocktail options.”

But it’s not just the availability of cocktail ingredients in the market, otherwise this could have