Across the globe, the COVID-19 pandemic exposed a raft of unprecedented challenges. But it also revealed opportunities to embrace new ways of working; driving collaboration, digitisation and technological advancement at a pace never-before seen.
Without doubt, the pandemic has served to intensify pressures on health systems – deepening nurse shortages and accelerating economisation of hospitals – on top of the existing demands caused by ageing populations and growing burden of chronic disease.1 As the needs of patients, physicians, policymakers and payers constantly evolve there is, understandably, demand for measurable results showing the true value of innovative science and medicines.
There has also been far greater scrutiny of global healthcare players, and rightly so. All of us working in healthcare
