World of adventure
Everyone’s an adventurer these days. Even staying in a luxury hotel with satellite TV and 24-hour room service is an ‘adventure’ promising ‘the beauty of the unexpected’ and ‘the freedom of discovery’, according to the latest TV ad from a global hotel brand.
Adventure, like its more sedentary cousin ‘leisure’, is now a money-spinning industry. Stick the A-word in front of any activity, whether it be
