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  • Cyclist Magazine

    World of adventure

    Jan 26, 2022 3 minutes

    Everyone’s an adventurer these days. Even staying in a luxury hotel with satellite TV and 24-hour room service is an ‘adventure’ promising ‘the beauty of the unexpected’ and ‘the freedom of discovery’, according to the latest TV ad from a global hotel brand.

    Adventure, like its more sedentary cousin ‘leisure’, is now a money-spinning industry. Stick the A-word in front of any activity, whether it be cycling, walking or

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