Palm Beach Illustrated

WHOOP there it is

ondering why a fitness tracker company was able to raise nearly $405 million in isn’t just a tracker company—it’s a self-proclaimed human performance company that offers a personalized 24/7 digital fitness and health coach for a monthly membership fee. Want to know how Whoop differentiates itself from the multitude of other players in the space—besides the stylish SuperKnit bands? Here’s the skinny on what makes Whoop cool. ()

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