From making saddles, to bags and couture, perfume, accessories, shoes, and that belt, Gucci’s brand has shown surprising and inspiring resilience through the multitude of its various evolutions. Family disputes, lawsuits and takeovers, near-bankruptcy, public divorces, murder trials and convictions, this Italian brand, through the years, has found its way into South Africa’s mainstream consumer and pop culture – resulting in cult-like status not only among celebrities but also regular folk too. Not only is everything Gucci*, but dedicated followers have even been moved to start an Instagram account dedicated to exposing fake Gucci items.
South Africans have historically queued outside Gucci stores to spend their year-end bonuses on hot-ticket items from the world’s most-loved luxury fashion brands.
Who and what is Gucci, how did it start, what makes it special? How has it found itself in our favourite songs, worn by our favourite celebrities, and collaborating with pop culture’s
