SUBARU gets sexy!
Subaru was a relative latecomer to the U.S. market, with importer Subaru of America founded in February 1968. Rivals Toyota and Nissan (née Datsun) were already well established by then.
Subaru of America was founded by young Malcolm Bricklin, who later became famous for creating the Bricklin sports car. Bricklin saw an opportunity to offer the lowest-priced automobile in America by importing the tiny, two-cylinder Subaru 360 minicar. With a price tag of just $1,297, the midget Subaru was met with a fair amount of success, at least until magazine tested one and called it the “… most unsafe car on the market,” which immediately
