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The Economics of OnlyFans

During lockdown, I decided it was time to join OnlyFans and JustFor.Fans — the two biggest names in direct-to-consumer subscription content (often, but not always, porn). I wasn’t alone: Insider reported that OnlyFans saw a 75 percent increase in model sign-ups in April 2020 as unemployment skyrocketed globally. For me, the allure of extra money was too good to pass up. But how much extra money? What can someone truly earn? I decided to ask around.

Dominic Ford, founder and CEO of JustFor.Fans, puts it bluntly. “Running your page is a job,” Ford says. “If you treat it like a job and put in the hours, you will be rewarded. If you just post one video and think you’ll make a million dollars…you will be disappointed.”

So that was that. I had merely created an account on JustFor.Fans, and it had been little more than a digital dumping ground for

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