BEST OF THE BEST

From bartenders to brand ambassadors, retailers to visitor attractions, brand innovators to campaigns and beyond, Whisky Magazine’s annual Icons of Whisky awards honour those shining stars who have worked tirelessly to produce and promote whisky, the places that deliver superlative whisky experiences, and the creative campaigns that have helped bring whisky to new and established audiences.

Icons of Whisky is first judged within ring-fenced ‘regions’, which encompass established whisky-producing nations. Entrants to each category are first judged against peers from