PURE AND WHOLESOME FARCE
Mar 25, 2022
2 minutes
MYTHBUSTERS CHRIS MIDDLETON
hisky imbroglio, the battle of words amongst industry stakeholders, lasted 70 years. It was instigated by new technologies impacting how whisky was made and sold – argued between distilling factions, rectifiers, wholesalers and independent bottlers who lobbied governments to define its product identity. All the opponents, across different countries and industry sectors, marshalled contradictory arguments deploying the same keywords: pure
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