NZ4WD

Blue Monday

Owners of new 4WDs expect a lot of their vehicles. They want massive spec, excellent tech, and a vehicle that will work hard all week, go out adventuring at the weekend and scrub up smart enough to go out to dinner in the evenings. In ‘olden times’, we just described a four-vehicle household.

Now, though, it’s clear there are any number of ways to score all this and more in one vehicle.

In late 2021, the New Zealand market was boosted by an unprecedented shipment of 5,000 Mitsubishi Triton utes. They came ashore just as supply-chain issues and the global shortages of silicon and other essential raw materials started to bite hardest. This helped to propel Mitsubishi into a sales lead and went some small way to easing the ‘FOMO’ atmosphere surrounding the impending arrival of the Government’s ‘Ute Tax’.

The Triton has over recent years; we have been able to chart the ongoing development of the vehicle and noted its underlying strengths as the standards and benchmarks were raised by new but much more expensive offerings.

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