FIESTA 1 & 2 1976-1989

SUPPORTED BY

Specialist Classic Car Insurance

Call 0800 085 5000 or visit adrianflux.co.uk

Authorised & regulated by the Financial Conduct Authority

New cars cost huge sums of money to develop, but usually a manufacturer can update a previous design or find components in its parts bins to help reduce the expense. Ford had no such luxury when it developed the Fiesta though, because it was to be such a radical departure from everything that had gone before. As a result, developing it cost the American giant US$1billion, making it not only the smallest car in the company’s history, but also the most expensive.

Ford had long shied away from building small cars largely because it couldn’t figure out how to make money on selling them – small cars meant small profits. They had created numerous small car proposals over the years, but these were invariably existing models that had been cut down in size or de-specc’d. That made them either oddly proportioned or nearly as