FRENCH FLAIR GETS MUDDY
Mar 14, 2022
3 minutes
Pawan Dhingara
Pick any sales month and out of the top ten performing vehicles, three will be pickups. Look a little further down that list you’ll also see newcomers like the GWM P Series and Mahindra Scorpio putting up a brave fight too. So if you’re an automaker with an interest in taking a slice of the market share, the data is simply too hard to ignore. Peugeot obviously agrees…
However, it’s a tough segment to disrupt. Allegiances are strong, communities are knowledgeable, and take a hard, skeptical
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