AS PROJECT LEADER for the second generation of Rolls-Royce Ghost, Jon Simms was faced with an intimidating task. After all, the progenitor Ghost was the marque’s most successful car to date, both in terms of sales and feedback. It first hit the road in 2010, packaging the vaunted Rolls-Royce luxury with that of a dynamism unheard of (at the time) for the marque. It ushered in a lucrative era of widened appeal; the Ghost was confirmation that a modern-day Rolls-Royce could just as well be a platform for carbon-fibre trim and sporty rims – if one should be so inclined.
So how do you improve on such a
