The Best Gets Better
The world's most luxurious car for almost a century, Rolls Royce Phantom, is getting an overhaul. It promises to push the envelope further on automotive extravagance.
In the world of ever shortening product life cycles, the Rolls-Royce Phantom VIII is a serious outlier. At over 90 years, it is the world's oldest nameplate in cars and, as the numeric suggests, has been updated only eight times, only once every decade. There is no indication that the lifecycle is getting shorter. The current has come in a good 14 years after the previous one in 2003, which incidentally was also when the Phantom got its first truly modern avatar.
That itself is reason enough to celebrate the icon, best described as the most luxurious car in the world. But there are other more significant reasons. The current edition also happens to be the only time the Phantom
