PROTECTING THE PLANET FOR PERPETUITY

hen Sir Edmund Hillary and Tenzing Norgay summited Mount Everest in 1953, Swiss watchmaker Rolex played its part by equipping the mountaineers with robust Oyster Perpetual watches. The Explorer watch was introduced the same year in the wake of that groundbreaking ascent, and today, Rolex continues its decades-long association with modern exploration, not for the sake of discovery but with a mind to safeguard the planet for future generations. Embodying this ethos is the brand’s Perpetual Planet initiative, an ambitious long-term project designed to help key organizations