Conscious Luxury
Jun 25, 2022
2 minutes
By DHIRAM SHAH
the world of horology, Rolex inspires superlatives like no other brand. While luxury, precision, and sporty are its common personality traits, eco-consciousness and sustainability rank up there too. And this isn’t a generational fad. Since the 1930s, Hans Wilsdorf, the founder of Rolex, reveled in the elements that the world had to offer. He
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