The Oldie

Beauty – and the brains – behind agnès b.

What’s the story behind agnès b. – the brand name?

It’s all thanks to Agnès Troublé, the company’s 81-year-old designer and founder.

Her married name was Agnès Bourgois – hence agnès b. – but when she and her husband Christian Bourgois separated, she reduced the B to the lower-case b.

Her most recent enterprise is a collaboration with the Mayor of Paris’s 13th arrondissement. They decided to do something more useful with a

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