hen I launched Kettle & Fire with my brother, Nick, I knew nothing about retail. Like a lot of entrepreneurs, we just set out to make something we couldn’t buy—in our case, an organic bone broth made from grass-fed, grassfinished animals, with no additives, and cooked for a long time. In 2015, after Google Trends and Keyword Planner showed us that other people were also searching for
If They Like This, Will They Like That?
Mar 01, 2022
2 minutes
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