Prizes worth a packet
Mar 02, 2022
3 minutes
BACK IN THE BAD OLD DAYS WHEN cigarette packets didn’t bear warnings of deathly disease, tobacco companies pushed their unhealthy products not only with advertising but also using brand loyalty techniques. Chief among these was the cigarette card – small printed pictorial cards included in every packet of gaspers which eager collectors assembled and stuck into albums, sold separately.
Often these collectors were the offspring of the household’s smoker, and the cards might
You’re reading a preview, subscribe to read more.
Start your free 30 days