onsumers are redefining beauty on a daily basis, trailblazing away from a one size-fits-all approach to celebrate their individuality and uniqueness. This is particularly apparent in the professional skincare category, where tech-sawy consumers are increasingly seeking out personalised skincare solutions suited to their specific needs. Previously, consumers would have to use multiple off-the-shelf brands and/or separate formulas to address their skin concerns – now they can
