Siri and Alexa have already made artificial intelligence part of our daily lives, but AI is also transforming the way we consume beauty and skincare.
Just about every day we hear a beauty brand announce its foray into the world of augmented reality (AR). Virtual makeup, one of the first triumphs of AR technology, is revolutionising the customer journey, harnessing digital innovation to personalise the shopping experience and make experimenting with makeup more convenient (and hygienic) than ever before.
AR-enabled virtual makeup apps blend users’ real-time videos with digital overlays so they can instantly see how a product looks on them from all angles in real time. It essentially allows us to try on as many products as we want without even having to step into a
