The European Business Review

TURNING A WEAKNESS INTO A STRENGTH: WHY LEADERS SHOULD NEVER LEAVE THE BATTLEFIELD

It is no secret that within the business world companies have a starting date, but also that one day they will die. All of them! Most companies, however, do not write their own ending. Rather, it is what happens around them (i.e. the context) that decides when a company comes to its ending. Companies do differ, however, in their ability to extend their “survival” horizon. Some companies die young whereas others are able to keep going and deal with external threats for a long time.

The tech world is a place of coming and going of start-ups. Mostly these start-ups suddenly excel and then sell out to one of the bigger companies. Surviving for a longer time is not very much on the mind of young tech entrepreneurs. It’s a different story, however, when tech giants become involved in life struggles. Then, the whole world will watch and wonder what is happening. For several years, the conflict between the US and China has primarily been one of technology, where it is clear that the party possessing the most advanced technology will gain all the benefits, ranging from market share and economic prosperity to political influence and global leadership. This global tech war has influenced the life struggle of one of the global tech giants, called Huawei.

Huawei is a Chinese telecom founded by Ren Zhengfei in 1987 in Shenzhen and is one of the giants in the world of telecommunication technology, infrastructure and smart devices. They employ more than 194 000 employees, operate in more than 170 countries and regions, and serve more than three billion people (excluding the US market). In

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