The European Business Review

ABOUT THE RESEARCH

The research is based on questions launched online towards top management of large global companies worldwide (revenue above $5 billion) by the end of 2020, including the two main waves of the covid-19 pandemic. The sample was stratified to be representative of. For additional test of sample representativeness, see . The analysis from which this research is based on is also unique in scope, and uses some of the most sophisticated data techniques available to date. The model on how corporate capabilities affect corporate revenue and profit dynamics, either directly or through amplification responses by firms during the pandemic has been identified thanks to a meta-analysis of the academic and management literature. The resilience drivers as well as the segmentation of resilient firms in the text comes from applying advanced machine learning techniques such as Random Forest and statistical clustering. Random Forest resilience prediction accuracy was more than 80%, and higher than prediction based on traditional regression techniques. Using parametric technique, each resilient driver and each factor within a cluster is statistically significant, with more than a 99/100 chance of being accurate. Finally, the base line model was tested for robustness on multiple dimensions, -industry versus all sample, profit recovery distribution shifted by +/-10%, removal of top 5% outliers, etc. Results remain qualitatively the same.

You’re reading a preview, subscribe to read more.

More from The European Business Review

The European Business Review4 min readGender Studies
Taking A Stand Against The Gender Gap In Workplace Flexibility
Research commissioned by LinkedIn, involving over 2,000 workers and 503 hiring managers, reveals a stark reality: 52% of women have left or considered leaving a job due to inflexible working conditions. This statistic is a testament to the widespread
The European Business Review5 min read
PARTNERSHIP AND TECHNOLOGY: Solving Municipal Solid Waste Management in Developing Economies
A common comparison on walking the streets of developed versus developing economies is witnessing garbage in the streets. This is observed in the South Asian and African regions due to weak and inadequate municipal solid waste management (MSWM) pract
The European Business Review10 min read
Magnetic Loyalty: Crafting Effective Loyalty Programmes That Attract And Retain Customers
According to a McKinsey study (2020), members of loyalty programmes are 30 percent more likely to spend more on the brand after subscribing. Even more, Ourself, a beauty brand recognised for its tech-centric products, attributes 40 percent of its sal

Related Books & Audiobooks