STORY: Peter Xeni INTERVIEW: Peter Xeni and Paul Boon PHOTOGRAPHS: Paul Boon
George Poutakidis, the director of Addicted To Audio, (A2A) sweeps his hand over a room styled with Danish opulence. The room speaks for itself - he has invested in the future of audio as an ‘aspirational luxury’ product. He points to the sleek award-winning Naim Audio Mu-so 2 and to the gorgeous Focal speakers, hand-built in France; “it’s been tried before... but not like this”, he asserts.
George has invested in a multi-million dollar, three storey hi-fi emporium in the throbbing heart of trendy Richmond, near the corner of Swan and Church Streets, Melbourne. It is a huge marketing step for the company, and also for the audio industry more broadly, in combining aesthetics and social aspirations.
“We bring them in with the eye and get them with the ear,” he states. “They walk past and see a luxury boutique, a window to another world.” A whole three floors
