i love lucy

“Our customers are connected not only by their love of comfortable, fun clothes that make them happy, but a desire to be part of a community that genuinely cares and wants to make the world a better place.”

Overalls, dungarees, jumpsuit, pinafore, bib and brace, or coveralls – whatever the name, there’s no denying this multipurpose, all-in-one garment (popularised by Levi’s in the 1850s) has permanently taken the leap from labour workwear to must-have item. And if you haven’t already heard of Brigh-ton-based label Lucy & Yak, then we’re calling it: you’re highly likely to see the brand’s interpretation on a cool person near you soon. This purveyor of stylish but comfortable wares – including unisex dungarees and boilersuits, as well as jackets, cropped tees and dresses – is loved by fans for both its bold aesthetics and strong ethics alike.

But for co-founder Lucy Greenwood, the road to creating her own ethical fashion brand was a decidedly bumpy