Hedda Felin became CEO of Hurtigruten Norway in 2021. And she has big ambitions for the future of the cruise line.
“This is a very special company to work for. Everyone knows the Hurtigruten Group in Norway,” says Hedda Felin. “And everyone has some sort of intimate connection to it. We have a core legacy – it’s not a normal cruise line. We deliver government goods and freight, and take passengers to small places others can’t go,” Felin says. She should know – she’s the newly appointed CEO of Hurtigruten Norway, one of the company’s two branches (the other