BATTLING BLACK ROCK
AT face value, you’d have thought that a trio of bright yellow Series I Land Rovers would stand out wherever they are – after all, yellow is a colour that undoubtedly attracts the eye. But although these original survivors from the 1950s are eye-catching, looking at our convoy of NADA (North American Dollar Area) Series Is as they make their way down a track in the Black Rock desert, Nevada, they couldn’t look more at home.
If you happen to have a copy of LRM March 2021 to hand, turn to page 56 and you’ll see an article that I wrote about the US market’s penchant for brightly coloured Land Rovers. In that piece I considered how different the striking yellow or red Land Rovers were from the green and grey vehicles that were being sold in the UK in the late 1950s. In the home market, red and yellow were for emergency vehicles only, whereas in the States more colourful hues were quite normal. It all makes perfect sense – they look much more at home under a bright West Coast sun or among warm desert colours than they do on a damp green hillside in the UK.
With this in mind, my good friend Ike Goss (from the Oregon-based Series Land Rover specialist, Pangolin 4x4) put together an exquisite trio of yellow Series Is for a long weekend’s trip to the desert.
