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  • Rotman Management

    The Innovative Enterprise

    May 01, 2020 5 minutes
    Interview by Karen Christensen

    You work for one of the most creative companies in the world. How would you describe Cirque du Soleil’s approach to innovation?

    Our innovation is not the result of a few isolated actions. It’s part of our DNA. We challenge ourselves to never do the same thing twice. We’re constantly trying to not just push the limits of what we already do, but create new spaces. From the very beginning of our journey more than 35 years ago, the idea was to re-invent the concept of the circus itself, and we continue to do that as we transform into a global leader in live entertainment.

    Another thing we do well is approach innovation with a multidisciplinary perspective. Innovation is everywhere in this organization. When teams come together to work on specific assignments, they include creative people, tech

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