Whatever Happened to… Fish Formula?

IF YOU TRULY believe you’re a discriminating bass fisherman, then one of two things is in play: Either you have a very short memory or you are indeed a unicorn when it comes to discretion and restraint. As for the rest of us, we are members of a very large club where the only requirement is never completely ruling anything out.

If a new product offers the slightest whiff, glimmer or hope of finding an edge, we’re in. The online marketplace has only made it easier.

There was, however, a time when bass anglers actually had to go somewhere to find something that somehow