Don't Fall for That Life Insurance Ad on TV
It's a scenario that John Buenger encounters all too often at his independent insurance agency. People see an ad for life insurance on TV, but when they ask for more details, the policy isn't what they expected. "The fine print on these ads goes by so quickly that when people call in to get more information, the conditions are totally different versus what they had in mind," says Buenger, a senior financial manager and adviser at the Rice Agency in Hagerstown, Md.
On the surface, seems simple enough in that all products follow the same general setup: You pay the insurer premiums, and if you pass away, the insurer pays your heirs a death benefit. But there are different types of life insurance, and how the products differ isn't always made clear in a 30-second commercial. In fact, TV ads leave a
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