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  • Pick Me Up!

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    Feb 24, 2022 4 minutes

    Cruelty-free make up has boomed in recent years, with many taking the pledge to ditch their beauty products in an attempt to use vegan and cruelty-free alternatives.

    In the last 10 years, the revenue of the natural and organic cosmetics market in the UK has reached a staggering £220.9 million according to Statista, a leading statistic website.

    With this there has also been a growing awareness of animal testing especially concerning ingredients used in everyday beauty products.

    ‘Not tested on animals’ is the most important packaging claim for 57% of UK shoppers, The Vegan Society found.

    So not only are we becoming more aware of harsh chemicals being used

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