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  • India Today

    Master of the Rough Road

    Feb 19, 2022 4 minutes
    By M.G. Arun

    ‘You just can’t beat a Bajaj.’ So went the tagline for one of Bajaj Auto’s popular advertisements. When it came to candour, few could beat Rahul Bajaj, chairman emeritus of the Bajaj Group, who passed away in Pune on February 12 at the age of 83. Here’s an instance. The year 2000-’01 was one of the toughest for his business. After several years of high growth, sales had fallen over three per cent, to Rs 3,588 crore. Operating profits and margins had almost halved as competition, both domestic and foreign, snapped at the company’s heels. Bajaj knew it was time for a shake-up of the company culture, which by then had come to take success for granted. “It has been an article of faith for us at Bajaj Auto

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