Why Apple is happy to let the metaverse pass it by

I t’s not often that we get to peek behind the aluminium and glass curtain around Apple Park, but besides occasions like the annual Worldwide Developers Conference and the handful of press events, we’re assured that four times a year CEO Tim Cook and CFO Luca Maestri will sit down to talk about the company’s most recent financial quarter and even field some questions from industry analysts.

And, if we’re lucky, there’s an opportunity to get a few breadcrumbs about what the Apple brass are thinking about. Sometimes, admittedly, it takes a little bit of reading between the lines – these