Three decades ago, there was a general feeling that weekly or fortnightly magazines faced an inexorable decline.
Many believed that Saturday and Sunday newspapers, which had been adding new supplements that seemed to cover the whole of human life, made intelligent publications increasingly otiose. How wrong they were.
But that was the widespread view when emitted its first cry 30 years ago. The had just closed, and was about to. The had embarked on a long downward path. The , acquired by the Telegraph Group was pinning its hopes on the United States.