BRIGHT SIDE

‘Jiamini means believe in yourself. I want every woman to believe in herself and focus on her success,’ says Jennifer Mulli, creative director and founder of Jiamini, in a joy-filled Zoom call. Her ebullience stems from what can only be described as an extraordinary rise music video and directory, it has gained a devoted fan base among collectors who have fallen in love with its modern take on Kenyan artisanal jewellery. For Mulli, this has only reaffirmed her mission to create a luxury brand that is also a social enterprise and an exemplar of sustainable practices for Kenya and beyond. ‘I feel I can compete with the Diors of this world,’ she says. It’s also enabled her to take inspiration from her culture to shift perceptions domestically and internationally.