The Atlantic

The Common Dating Strategy That’s Totally Wrong

If you’re looking for romance, stop focusing on what you and your date have in common.
Source: Jan Buchczik

How to Build a Lifeis a weekly column by Arthur Brooks, tackling questions of meaning and happiness. Click here to listen to his podcast series on all things happiness, How to Build a Happy Life.


According to the U.S. Census Bureau, 126.9 million Americans are currently unmarried. If you are in the dating market, that might sound like good news. And yet most “daters”—people who are not in a committed relationship but would like to be, or people who date casually—are struggling. In a 2020 survey by the Pew Research Center, 67 percent said their dating life was not going well. Three-quarters said that finding someone to date was difficult.

Finding love might have always been a challenge, but evidence suggests that it has gotten harder in recent years. According to the General Social Survey, from 1989 to 2016 the proportion of married that the percentage of 18-to-29-year-olds who nearly tripled from 2008 to 2018, from 8 to 23 percent.

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic8 min readAmerican Government
The Most Consequential Recent First Lady
This article was featured in the One Story to Read Today newsletter. Sign up for it here. The most consequential first lady of modern times was Melania Trump. I know, I know. We are supposed to believe it was Hillary Clinton, with her unbaked cookies
The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I

Related Books & Audiobooks