Enrico Bracesco describes the past year as “a challenging and thrilling adventure”. In many ways, the newly appointed General Manager of Gruppo Cimbali says the year of reflection and preparation is just what the company needed to strengthen the value proposition of its four brands – Slayer, Cimbali, Faema and Casadio.
“We reflected upon who we are, what we have been doing well, what we have been missing, and how to project new trajectories and capture new trends,” Enrico says.
Now, with a solid investment platform for each brand in distinctive markets, Gruppo Cimbali is ready to diversify its product range and services, and open its first Australian subsidiary from Q1 2022.
“The reason why we’re investing in the Asia Pacific, starting with the opening of our Singapore subsidiary in 2018 and then the Australian head office in Melbourne, is because we recognise the high potential of the markets we want
