Clash at the Coliseum a blueprint for NASCAR's plan to expand into untapped markets
A tight track squeezed into a historic football stadium populated by the debut of racecars with a new design posed a risk as well as an opportunity for NASCAR on Sunday. The opportunity was what one NASCAR official described as a "proof of concept," a chance to broaden the sport's audience and provide a template for future forays into other large markets unfamiliar with the in-person spectacle ...
by Steve Henson, Los Angeles Times
Feb 07, 2022
3 minutes
A tight track squeezed into a historic football stadium populated by the debut of racecars with a new design posed a risk as well as an opportunity for NASCAR on Sunday.
The opportunity was what one NASCAR official described as a "proof of concept," a chance to broaden the sport's audience and provide a template for future forays into other large markets unfamiliar with the in-person spectacle of race day.
The risk, of course, was taken primarily by the drivers, navigating a
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