SWEDEN BELIEVES PEOPLE DON’T PAY ATTENTION TO CLIMATE STATS. SO THEY’VE HIRED A STORYTELLER
Jan 31, 2022
3 minutes
By Sarah Wilson
Considering climate change could ultimately wipe out the human race, it’s a little concerning that so many people still find the topic boring. But what if there was a way to engage the public with climate change by telling a different kind of story? In Sweden, that’s exactly what the government is banking on.
Several years ago, the Swedish government funded a large innovation project, Viable Cities, to help 23 Swedish cities reach carbon neutrality by 2030.
While most employees on the programme are focusing on strategy,
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