Chicago launches guerrilla marketing campaign to bolster its pandemic-battered image

After two years of pandemic stasis, crime stories and a broadly battered image, Chicago is going on the offensive, launching a guerrilla marketing campaign Monday to promote itself as a more influential world city than many realize.

Created by Chicago ad agency Energy BBDO, the pro bono “Chicago Not in Chicago” campaign touts a long list of homegrown innovations — from the cellphone to the skyscraper — that have changed the world, but with little credit given to the city