HOW CHINA’S AUTOMOTIVE FUTURE WILL DRIVE THE WORLD
Michael Dunne can pinpoint the moment when the Chinese auto industry’s electric vehicle revolution began in earnest, and credit is due the same company that spurred a similar EV awakening in America.
“Ever since Tesla got there in January 2020, we’ve seen an explosion of demand for electric vehicles,” says Dunne, a 30-year Chinese market specialist and the CEO of ZoZo Go, a San Diego–based consultancy that advises automakers and other industries on Asia. “For the first time, here comes a product that really checks all the boxes. It’s aspirational, it’s attractive, it’s high tech, it’s exclusive, and you have affluent, educated urbanites in Shanghai, Beijing, Guangzhou, Shenzhen, and the big cities on the coast saying, ‘Yes,
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