Balanced approach
Jan 16, 2022
2 minutes
by Marc Wilson
I am a long-time fan of the research of Leon Festinger. He’s the guy who knocked on the door of a cult to see what would happen when doomsday didn’t happen as prophesied. He also popularised the idea of “cognitive dissonance” to describe the tension we feel when parts of our attitudes or behaviours are inconsistent.
I didn’t know until recently
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