RANGING AHEAD

GarethD_CARmag

SMARTER AND MORE VERSATILE

Before work began on the new Ranger, Ford took a customer-centric approach to its development. It held global workshops and ideasharing events with owners of the previous car to better identify their needs and desires for the upcoming model. Customer input would prove pivotal in making the new Ranger Ford’s smartest, most capable and most versatile pickup to date, shaping a number of its innovative features.

For instance, customer input suggested improvements to the Ranger’s load bed; the vehicle’s 50 mm overall increase in width allows for a standard packing pallet to be housed between the wheelarches with the option of built-in dividers or side-mounted tether points to