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  • VolksWorld

    Revival of the fittest

    Jan 07, 2022 4 minutes
    Words and photos Stephan Szantai
    Early photos courtesy of
    Mark Ramirez

    The California Look truly blossomed during the second half of the 1970s, due in no small part to the promotion it received in Hot VWs magazine after that famous February ’75 issue.

    A southern Californian teenager called Mark Ramirez witnessed the changes in the scene first hand, as he lived right in the heart of where the Look originated. Furthermore, his dad, Carlos, loved cars and owned a Volkswagen shop in the city of Whittier.

    Having started to occasionally work with his father in 1975, he longed to cruise in his own Bug, inspired by the modified VWs he saw prowling his neighbourhood. Between them, they

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