Streamers are set for success
“The typical 16-34-yearold spends more time on streaming services and YouTube than on watching live television”
“Disney’s launch of its own streaming platform, Disney +, was a bold plan well executed”
“The trend is your friend,” according to the old investment adage. Nowhere is this more true than in the media and entertainment sector. The rise of streaming services such as Netflix and Amazon Prime Video, online video-sharing sites such as YouTube, and social-media platforms such as Facebook, Instagram and TikTok, has broken the vice-like grip that television broadcasters and cinemas used to have on our viewing habits.
At the heart of each of these internet-enabled services lies a simple but compelling “on-demand” offer – they allow us to watch what we want when we want. These global platforms grew more popular than ever during the pandemic, which accelerated the shift of viewing away from broadcast television and cinema.
Consider regulator Ofcom’s Media Nations research into the country’s
