GAME PLAN
What does the Ralph Lauren brand make of a sporting event so entwined in the national identity, the thud of a tennis ball is the soundtrack to summer nights in Australian living rooms? The label, synonymous with sport, is in its second year of what it says is a long-term, deepening partnership between the 55-year-old brand, and our own grand slam. But with all the brash energy of a tournament that is not without its on-court drama and with some of the most gruelling weather conditions for athletes the world over, not everyone might have seen the pairing coming.
David Lauren, the 50-year-old son of Ralph Lauren, the company’s chief
