RE-TALES
Going where the music lovers are
Is combining a record store with a hi-fi dealership a radical idea? Maybe not: It could be a way to reel in new, music-loving hi-fi customers where they’re most comfortable, in record stores searching for music.
Brick-and-mortar hi-fi dealerships need customers in their stores—now more than ever following pandemic closures. The hi-fi industry’s long-term survival depends on bringing in new blood. New, music-loving customers might begin as casual listeners. In time, a few will advance to full-blown audiophilia; everyone has to start somewhere.
Why their first experience with better sound
