When Chrysler said, “Yes.”
Dec 09, 2021
3 minutes
“What’s compelling is that, by the end of the decade, Chrysler was clearly in trouble.”
rowing up in a car-crazy family, I was keenly aware — even in the early Eighties — of promotional tag lines intended to sweep people off their feet and deliver them straight into automotive dealerships. Recall that Pontiac proudly told us, “We build excitement!” Dearborn asked if you had “Driven a Ford lately?” Flint ditched its “Better cars” slogan and instead posed, “Wouldn’t
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